AI Transformation @ Netflix · Madrid, Spain

I lead AI transformation
that actually changes
how teams work.

Ten years inside global operations, shaping the systems — and the way teams work around them — at scale, in production, every day.

Spain's Top Talent 2025 · MBA
Founder @ FuelUp · Volanda · Folia Garden · Mente

Alfredo Barrero
Madrid · 40.4168° N, 3.7038° W
+3,400h
Returned to the business / year

Time given back to global teams by the AI systems and ways of working I put into production.

6+
M&A integrations led

End-to-end, zero downtime, globally distributed teams.

10K+
Hours saved/year

Frameworks that align global operations teams with the centralized engineering that powers them — at scale.

10+ yrs
Global experience

Tech, Broadcast & AI transformation. Cross-cultural global leadership.

01 · Work with me01 /

Three ways I can help
your team right now.

I work with a small number of organisations and individuals at a time. If you're serious about AI transformation, let's talk.

01.4

Prefer something more personal? I also mentor professionals 1:1 who want to grow their careers with AI — practical, honest, no fluff. Let's talk.

02 · Projects02 /

What I build.

I don't just advise on AI — I ship. A production platform at global scale, and products I build on the side.

Netflix · Flagship

Internal GenAI platform

I built an internal GenAI platform at Netflix that lets global teams get answers from their operational data in natural language, instead of waiting on manual analysis.

crashfredo one founder,
one phone

On the side

Products I build outside my day job — proof I ship, not just advise.

FuelUp

FuelUp

Live · Real users

A B2C & B2B2C app I built from scratch, currently live with real users. Building FuelUp keeps me honest about what it actually takes to ship a product — from zero to production, end-to-end. It gives me a perspective most enterprise leaders simply don't have.

B2C · B2B2CMobileFull-stack
Get the app
Volanda

Volanda

On the App Store

A flight-deal radar, not a search engine. You set your home airport, your budget ceiling and the windows you could travel in — a long weekend, Easter, any free Saturday. Every afternoon it sweeps fares and only pings you when something fits your number. The rest of the time, silence.

Next.jsFirebaseiOS & Android
Get the app
Folia Garden

Folia Garden

Published

A mobile app to collect and care for your plants like Pokémon. Each plant gets its own Pokédex-style card. AI identifies the species from camera and gives personalised watering and light recommendations. Daily care is gamified — plants level up, you earn badges.

Next.jsAI visioniOS & Android
Get the app
Mente

Mente

In beta · TestFlight

An AI copilot for the household. Capture anything about home life — typed text, voice, or a photo of a receipt — and it sorts everything into six drawers: groceries, money, health, family, house and paperwork. It tells records apart from tasks, asks before acting when unsure, learns from your corrections, and lets the whole family share the load. iOS beta on TestFlight, web app live.

GeminiiOS + WebWhatsApp captureOffline-first
03 · About03 /

My story

I started as an engineer — building live broadcast infrastructure for the Olympic Games and Grand Slams. Zero-failure environments, millions of viewers, real consequences. It taught me that the hardest problems are never purely technical.

I took that into six years at Netflix, where my scope kept growing. I started by partnering with flagship productions like La Casa de Papel — helping them work smarter and safer at global scale. Then I led six end-to-end M&A integrations of acquired studios. Today, I define the collaboration frameworks that align global ops teams — Games, Animation, VFX, Enterprise — with the centralized engineering teams that power them, driving alignment and scale across the business. Along the way, I kept moving closer to what interested me most: how AI was changing the way people actually work.

The work I'm most proud of is the AI transformation. I built an internal GenAI platform that lets global teams get answers from their operational data in natural language. Democratizing data and insights, eliminating the manual bottlenecks that slow decisions. Beyond that platform, I lead AI communities and coach teams across all regions. People come to me because I build things, not just talk about them.

Outside of my day job, I build. I shipped FuelUp — a B2C product live with real users —, Volanda — a flight-deal radar on the App Store — and Folia Garden, an AI plant-care app now published. Right now I'm building Mente, an AI copilot for the household. I train teams and individuals on how to use AI tools for real. That combination — builder, operator, teacher — is what I bring to every engagement.

Let's talk.

Drop me a line or connect on LinkedIn. Or ask Nemo, my AI agent — it'll do its best.

abarrerolabajos@gmail.com
LinkedIn
Nemo Beta v1
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